Article marketing is advertising by writing short articles on specific areas that you wish to promote in your industry. Some content based articles are even released free to help attract clients and build credibility. Article marketing became popular with the advent of mass printing making article production affordable and easy to produce.
The rise of the internet and online world has promoted a huge expansion of article marketing. Today there are sites and directories devoted to publishing article for marketing purposes. These sites may contain information on a general scale or sites can be found for very special and specific interests. As long as you follow the sites' guidelines and format then you can post an article.
There is a whole freelance industry based around content and article marketing keeping many writers employed. Article marketing has many benefits including increased site traffic, improved search engine ranking, lead generation and the ability to establish yourself as an expert.
The most effective and popular type of article tends to be about 400 to 600 words. This is short enough to hold the readers interest but also long enough to get your point across. The key to a successful article is a catchy title that grabs the reader's attention, even if they are only scanning web pages or search engine results. Make sure that you are brief and concise. Wordiness can cause the reader to lose interest.
You should put your most important information at the beginning of your article. This way you will have gotten your point across even if the reader doesn't finish the article. Paragraphs and sentences should be short and if necessary and appropriate subheadings can be uses. Also make sure you use correct grammar and please make sure you use spell check.
Your contact information, product information and further links should be founding the resource box. It is also important to include a few brief sentences about your product or service. You want to try and get your reader to visit your site, buy the product or use your services so you need to have up to date contact information that is clearly displayed.
Once your article is written you need to produce a short summary that may appear with the title of your article. The summary needs to hook the reader or point out what you article will offer. Think of this as an abstract if you are scientifically minded. The summary should be between two and five sentences long. You should make sure to spell check your article as there is nothing more off putting than a badly written article full of spelling and grammar mistakes.
You may need to search out the correct, desired article directory to post your article. If you are looking to market in a particular industry or niche then you may need to search for specific directories. If not you can use general article databases like, EzineArticles, eHow, IdeaMArketers, and GoArticles. It is possible to use article marketing to successfully and effectively promote yourself, product and services without incurring a huge cost. You also don't need to have any fancy computer skills.
The rise of the internet and online world has promoted a huge expansion of article marketing. Today there are sites and directories devoted to publishing article for marketing purposes. These sites may contain information on a general scale or sites can be found for very special and specific interests. As long as you follow the sites' guidelines and format then you can post an article.
There is a whole freelance industry based around content and article marketing keeping many writers employed. Article marketing has many benefits including increased site traffic, improved search engine ranking, lead generation and the ability to establish yourself as an expert.
The most effective and popular type of article tends to be about 400 to 600 words. This is short enough to hold the readers interest but also long enough to get your point across. The key to a successful article is a catchy title that grabs the reader's attention, even if they are only scanning web pages or search engine results. Make sure that you are brief and concise. Wordiness can cause the reader to lose interest.
You should put your most important information at the beginning of your article. This way you will have gotten your point across even if the reader doesn't finish the article. Paragraphs and sentences should be short and if necessary and appropriate subheadings can be uses. Also make sure you use correct grammar and please make sure you use spell check.
Your contact information, product information and further links should be founding the resource box. It is also important to include a few brief sentences about your product or service. You want to try and get your reader to visit your site, buy the product or use your services so you need to have up to date contact information that is clearly displayed.
Once your article is written you need to produce a short summary that may appear with the title of your article. The summary needs to hook the reader or point out what you article will offer. Think of this as an abstract if you are scientifically minded. The summary should be between two and five sentences long. You should make sure to spell check your article as there is nothing more off putting than a badly written article full of spelling and grammar mistakes.
You may need to search out the correct, desired article directory to post your article. If you are looking to market in a particular industry or niche then you may need to search for specific directories. If not you can use general article databases like, EzineArticles, eHow, IdeaMArketers, and GoArticles. It is possible to use article marketing to successfully and effectively promote yourself, product and services without incurring a huge cost. You also don't need to have any fancy computer skills.
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