Saturday, November 7, 2009

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

Presenting a corporate gift is a step towards creating brand awareness and is an important part of any company strategy. It has several other roles to play in a company as well, and therefore selecting the correct gift is very significant.

Collar pins are both attractive and come in different colours and styles, and therefore are ideal as corporate gifts. These pins come in creative patterns and can also sport the company's logo on them, which enhances their beauty. They can also bear the company's tagline and can be moulded during manufacture to look like a specific product.

It is their sheer variety that makes collar pins popular as a corporate gift for both staff and customers. As corporate gifts, they gratify both staff and clients, and thus they help in employee retention and in generating repeat business.

Choice of a corporate gift also depends a lot on how much you want to shell out for it. The basic value of collar pins as effective gift items is much higher than their cost, hence money spent on them is always worth the money. The usefulness and functionality of collar pins make sure that they are happily sported by people on different occasions and are not just kept at one place for adornment. They can be put on everyday to work or elsewhere, which allows them to garner a lot of attention, thus advertising the company's brand.

However, organizations must take into account some vital factors before deciding to give away collar pins as corporate gifts. They must ensure that they are good quality as it will ensure that people use them .

Next, the styling of collar pins should be attractive enough to entice the recipients to wear them regularly. Being loud or having an asymmetric design may not be appreciated by the people. The ease and comfort of wearing them must be emphasized during the design of collar pins so that the wearer doesn't face any discomfort.

Corporate gifts are good promotion tools as they make sure of greater brand visibility when a beneficiary uses them in the public. Collar pins perfectly suit such needs. They have etched their niche in the history of corporate marketing, and for decades, organizations have been making use of this tool with remarkable success. Companies that are yet to use collar pins as corporate gifts must not neglect them anymore, or else they will continue to miss on an opportunity of employing an excellent promotion tool.

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