Wednesday, November 11, 2009

Free Pay Per Click Tools That You Will Love

By Mike Wong

PPC marketing may be a hard business to get into, but the right pay per click tool or software can make your life a lot easier. There are ad spy tools which let you keep tabs on advertisers in your niche, keyword tools that can create huge lists of related keywords, and campaign builders which make it a snap to upload your pay per click campaign to your favorite PPC engine. Why work so hard, when using these pay per click tools make it so you don't have to?

There are numerous useful tools out there, but which ones should you try? I've personally bought and tried many different tools with mixed results. Below is a quick review of three of the ones I use the most.

The ad spy tool I like a lot is called Traffic Travis. It's an awesome software that can be used for more than PPC. Using the PPC Analysis module, the software will track your desired keywords on Adwords to see what ads are showing. After collecting enough data, you will be able to learn which competitors are doing the best, and copy their campaigns.

Another tool I like quite a bit is called Keyword Expander. This is a free web based tool that lets you input different lists of keywords and combine them together. This big list of long tail keywords is especially useful if you running pay per click campaigns on the content network. Together with the Google Adwords Keyword Tool you can create large keyword lists in minutes.

Getting your ppc campaigns uploaded can be a chore. This is where a tool like PPC Campaign Wizard comes in. Using it, I can input in my keywords, destination urls and ad copy and the tool will spit out your pay per click campaign in a format suitable for Google Adwords or MSN Adcenter. This is another free pay per click tool that mimics the functionality of more expensive pay per click software.

As you can see, you will save a lot of time by using these free pay per click tools. The more pay per click campaigns you can launch, the more money you can make. If you are looking to becoming a PPC marketer, then give each of these tools a shot.

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