Monday, November 9, 2009

How Do Power Dialers Help Your Business?

By Germain Jackson

Inside sales departments can expect to see their dials per day quadruple when they implement a power dialer. This piece of telephony software has been created to push a remote sales professional's dials per day past the 300 mark (and some report passing 350 dials in a day!)

Power dialers load lists of leads or contacts, and then call them one at a time. The rep using such a dialer will hear the phone ring as the system calls each phone number. This is more useful than simple click-to-dial technology. The entire process is optimized by the dialer, which automates many of the mundane sales tasks. Click-to-dial technology, on the other hand, rarely serves to increase productivity. It is merely a convenience.

A power dialer places two calls, one to the sales rep and one to the sales lead. After this first call, however, the sales rep stays connected to the dialer system until he chooses to disconnect. New calls will be automatically routed through to the sales rep. After a disconnection, the sales rep only needs to sign back into a dialer, answer the call from it, and he is once again ready to start making calls.

There are some amazing benefits of using power dialer software.

An obvious benefit is the increase in sales and leads that can be generated by automating the dialing process. Many power dialer users report that they are able to accomplish in two work hours what it had taken them a full work day to complete by dialing manually. The power dialer also increases sales by giving each lead individualized attention, and is especially suited for complex B2B sales.

Companies using power dialers can also expect better voice messages. Power dialers use pre-recorded voice messages in the sales reps own voice. These result in much higher conversion rates than ad libbed messages. These messages are left by the power dialer while the sales rep is able to make another call, increasing both the number of dials made and messages left in a day.

Not only does a power dialer leave voicemail automatically, but it can also send and email or faxes with a single mouse click while the sales rep is still on the line with their contact, saving even more time. These messages are likewise sent from a message bank. By standardizing a dialing and messaging approach the chances of a successful sale increases for each dial and quality control can be assured.

Inside sales professionals need a power dialer to be as productive as they could possibly be. Power dialers are well worth the investment.

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