Monday, November 30, 2009

Shipping Cost Savings or Dependable Shipping Services?

By Ben Jamison

Let's pretend that Mr. Abernathy is the owner of a major chain of craft stores. Let's also pretend that Ms. Eliza is the owner of a small, but impressive scrapbook supply manufacturing company. And let's go one step further and pretend that the two of them happened to end up in the same small gift ship at the same time. Ms. Eliza introduced herself and subtly pointed out her products in the central display of the store.

Mr. Abernathy then responded positively and even suggested she send a sample in so it could be considered in their buying meeting for their upcoming spring inventory. Ms. Eliza is ecstatic, but she shakes his hand like a normal person and continues to browse.

Mr. Abernathy may have requested a sample because he was being polite. It doesn't matter. Ms. Eliza now has an opportunity to send her products in to a buying meeting for what would be a HUGE client for her company. She prepped the package herself; arranging all the products "just so" to show them off effectively. She had it picked up for delivery the same day. Then she sat back and waited to hear back from the elusive, but surprisingly polite, Mr. Abernathy.

But she never hears back. She knows that the meeting has come and gone and can't understand why he didn't at least respond...until her package is returned to her 3 weeks later. The poor delivery man she's usually quite friendly with gets the brunt of her frustration, but there's really nothing he can do regarding explaining what happened to the package, where it's been or why it wasn't delivered. It really doesn't matter. She's missed her chance.

Ms. Eliza knew that she was working with an untried parcel service. She switched from her major carrier to a smaller, less known shipping company for shipping cost savings fairly soon after opening her company. It made a big difference in her bottom line to lower the company expenses with shipping cost savings. But she realizes after the Mr. Abernathy fiasco that it definitely wasn't worth it.

I would have told Ms. Eliza that if she was looking to decrease her shipping costs she should have contacted a parcel management company instead of switching to an untried shipping company. The major carriers are more dependable. A professional parcel management company like Parcel Savings would have been able to save her money be making sure that she never paid for a shipping service that was not fully delivered upon. They process refund requests for their clients for any missed deadlines or undelivered packages, etc.

And if the package had gone out to Mr. Abernathy through a major carrier Ms. Eliza probably could have avoided the massive fiasco of failing to present her samples to Mr. Abernathy after the once in a lifetime accidental meeting. Never switch to an unknown shipping company in order to access shipping cost savings; instead just get a professional parcel management service. You'll save money without lowering your shipping standards.

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