Tuesday, November 3, 2009

Website Promotion Tips and Traffic Generation Strategies

By Gabe Killian

In the world of Internet Marketing and online entrepreneurship, website promotion is essential for any sort of success on the Internet. Whether you are an affiliate marketer or have your own e-business, if you don't have traffic, you're simply out of a job. There are a wide variety of ways to promote your website and no single method is usually enough. Heck, you should be doing everything you can to drive traffic to your website. The following are website promotion strategies, traffic generation tips and SEO (Search Engine Optimization) How-To's to help get your website as much traffic as possible!

* Write and Submit Press Releases - Writing and submitting press releases gives you the opportunity to share all the great things that your website has to offer. In addition, press releases are one of the few places you can use direct promotion and generally get a high page ranking site to link back to yours. Many press release sites tend to have higher page ranks and their links provide valuable SEO benefits as well. If you aren't using press releases in your website promotion campaign, then you are missing out on a huge source of traffic.

* Submitting Links to Directories - This goes without saying. By submitting your link to a niche-specific directory or listing this gives you both a form of advertisement in addition to an extra link back to your website. It doesn't take much time either to submit your link to link directories either. However, you may want to set up an extra e-mail address as many of these websites require registration, including your e-mail address.

* Promote your website through blogging and writing in your blog often. Blogs, or web-logs, are great for driving traffic to your website by providing updated content freshly delivered all the time. The search engines love blogs, and so should you!

* Paid Advertising - Along with organic SEO and link-building methods, your web promotion strategy should also be supplemented with a type of paid advertising. Whether it's Google's Adwords program which offers a pay-per-click / bid method or some sort of paid banner advertising. Having a nice-well rounded arsenal of paid advertisements can provide you with more consistent traffic in which you get what you pay for.

* Article Marketing (Hand Submission)- This is where a good portion of traffic comes from. Writing and submitting your articles to article submission websites offers benefits in numerous ways: 1. Provides a valuable one way link back to your website which will help you in ranking higher in the search engines 2. Helps in portraying yourself as an authority in your specified field, thus building consumer trust and interest and 3. Depending on the article submission site, your article itself could rank extremely high in the search engines giving your website extra exposure.

* Promote your website using automatic article submission services or software. Automatic article submission services and software automate the process of article marketing by distributing your articles to a vast number of article sites, blogs and other websites. By article marketing through automatic article submission services or software, you get much more done, in way less time than hand-submitting. Doing this can fill the gaps in your article marketing strategy.

* Social Networks - Creating profiles and adding "friends" in social networks provides you with not only another source of website traffic, it also helps in creating a "web presence". Participating actively in social networks gives your business a heart and soul and is another way for people to build interest in your business.

* Promote your website using social bookmarking to bookmark your content and sharing it with others. Social bookmarking lives in the realm of social networking, but deserves its own attention. Social bookmarking provides SEO benefits while giving people yet another method of finding your content on the web.

* E-mail marketing, like paid advertising and organic SEO strategies, should always be adopted as another form of traffic generation and a way to keep repeat business. Sending out promotional e-mails and newsletters help by gaining consumer trust and giving personality to your Internet business.

From e-mail marketing to paid advertising to various SEO strategies and article marketing methods, having a well-rounded website promotion campaign can give you vast and enormous amounts of traffic that literally flood your website with sales, hits and clicks! Instead of adopting a single form of website promotion and traffic generation, you should at very least dabble in the other forms of site promotion. Article marketing should also be given special attention as it is fairly easy to use article marketing to generate traffic to your website.

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1 comment:

Anonymous said...

Great article. It is very intelligent effort. I have found a website for promotion tips. It is good in my experience.
http://www.prowebearning.com/