Not long ago, I setup a company with some friends. Time was not on our side, so while on one hand the logo and website setup was done in days, the business name was what took us over a month to pick! Would you believe it! I used many free online tools that would combine words together to give you cool sounding company names! Choosing a business name that wasn't taken, and didn't have the domain names registered was a very difficult task. When forming a new company, choosing the business name believe it or not is one of the hardest parts of setting up. Hopefully if you follow these pointers you might avoid the time we did!
Your name should tell customers what you do
The majority of new businesses fail within the first year. That should tell you, business is very hard. Think therefore, just how important it is for your company to stand out. The company name should tell potential customers, right away what you do. So when you are forming your company, make a list of everything you do. A thesaurus would be useful. Try using the best words possible to describe your business and what you do.
Keep the name simple
Company formations aren't usually difficult, so why should the company name be hard to choose? A one word company name is tricky- it's probably already been taken. Two words, a maximum of three is must. Remember the shorter the company name, the less to remember.
Pick a catchy company name
Following on from keeping the company name simple, ensure when you pick a company name, you make it catchy. That's the success of many leading world brands. A catchy name sticks in the mind of your customers. Aside from being able to remember the company name, they can remember the name to tell their friends. Imagine a customer can remember your name from an advertisement a week later. This is what a catchy company name can do.
Researching the company name on a company formations website
Something to definitely consider is making sure the company or brand name hasn't actually been taken before you go ahead and register it. Such a mix up will only cause you lots and lots of stress and hassle. There are plenty UK websites that allow you to do company formations. These websites allow you to first search and check, and then register a company name if it's free. If the company name matches all the above, it's time to register it. One final word- best wishes with your new enterprise!
Your name should tell customers what you do
The majority of new businesses fail within the first year. That should tell you, business is very hard. Think therefore, just how important it is for your company to stand out. The company name should tell potential customers, right away what you do. So when you are forming your company, make a list of everything you do. A thesaurus would be useful. Try using the best words possible to describe your business and what you do.
Keep the name simple
Company formations aren't usually difficult, so why should the company name be hard to choose? A one word company name is tricky- it's probably already been taken. Two words, a maximum of three is must. Remember the shorter the company name, the less to remember.
Pick a catchy company name
Following on from keeping the company name simple, ensure when you pick a company name, you make it catchy. That's the success of many leading world brands. A catchy name sticks in the mind of your customers. Aside from being able to remember the company name, they can remember the name to tell their friends. Imagine a customer can remember your name from an advertisement a week later. This is what a catchy company name can do.
Researching the company name on a company formations website
Something to definitely consider is making sure the company or brand name hasn't actually been taken before you go ahead and register it. Such a mix up will only cause you lots and lots of stress and hassle. There are plenty UK websites that allow you to do company formations. These websites allow you to first search and check, and then register a company name if it's free. If the company name matches all the above, it's time to register it. One final word- best wishes with your new enterprise!
About the Author:
As soon as you have chosen a business name, try Optimum Formations for help with company formation. Optium Formations are experts in UK company formation.
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