Wednesday, February 16, 2011

How DKNY Came to Be

By Sophie Robinson


One of the most fashionable brands in the world, renowned for its high quality and stylish timepieces is DKNY thanks to their designs becoming a benchmark in the industry. The brand is the perfect for the fashion conscious as each design makes a bold fashion statement. The company originally set out to create exclusive designs that targeted the high end market but Donna Karan realised that many younger women couldn't afford the range and so created DKNY.

The Donna Karan Company was founded in 1984 and was originally created to produce high end women's clothing. Donna Karan wanted to produce clothing that she would wear herself and also understood that there were many women that couldn't afford her range, particularly young women. With this thought DKNY was created which quickly became one of the biggest brand labels today selling both clothing and watches.

The designs produced by Donna Karan were always regarded as some of the most groundbreaking in the industry and the company quickly grew, being able to boast sales of over $500 million in 1996. The DKNY brand is still one of the most sought after brands and the range now includes cosmetics, jewellery but most important watches.

The company designs a range of watches for both men and women that feature many new and chic designs from bold fashion statements to much more refined and elegant. Each watch produced by DKNY is designed to make a statement and is made with the highest quality material, one of the reasons a 2 year guarantee is included.

For many people, having a fashionable and stylish watch is very important. Choosing a watch isn't just about having a practical timepiece, it needs to complement your own personal style and complete the look. Making a fashion statement and impression on others is all about what you wear and DKNY watches can really add to a look.




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