New Year is a time when most individuals get very interested in everything related to astrology and horoscopes. You cannot blame them because this is the time of the year when people chiefly plan things and more often than not, astrology is the tool used to guide people's plans. It is by the simple reason that of this that using psychic readings in advertising is a good idea, especially if you are looking at using them in promotional products.
Although customizable items are already proven to be effective, there is still a need to be very smart about its usage. For example, you cannot just grab a random promo product and imprint your company logo on it without much thought. This is simply because other companies might be doing the same thing and thus you will not stand out. And if you will just melt in the crowd, how can shoppers possibly remember you or think of choosing you over other brands on a grocery store during shopping? So you ought to really make an effort to be different and one of the best means to do this during the New Year is to use horoscopes.
The indispensable thing though that you should keep in mind when using this kind of promotion is that you must keep it real. Do not tell anything to your consumers that isn't based on real scientific astrology due to the fact that marketing is not lying. Also, you must always remember to not tell your shoppers what you think they want to hear. People normally want to read horoscopes for the simple reason that they want to hear something that they do not know yet.
And since you are going to embroider these readings to promotional products, you ought to keep the forecast short as it might crowd the items too much. Also, the star of the corporate giveaway must still be your company name and logo, not the other way around. Also, you got to think hard what promo supplies to use for this kind of business promotion. This is because some custom printed products just won't fit in the idea. For example, how can you possibly apply this concept to pens?
In sum, all you have to do if you want to use astrology and horoscopes in your 2011 sales is to-research, do and keep it simple, and you will doubtlessly be on your way to success.
Although customizable items are already proven to be effective, there is still a need to be very smart about its usage. For example, you cannot just grab a random promo product and imprint your company logo on it without much thought. This is simply because other companies might be doing the same thing and thus you will not stand out. And if you will just melt in the crowd, how can shoppers possibly remember you or think of choosing you over other brands on a grocery store during shopping? So you ought to really make an effort to be different and one of the best means to do this during the New Year is to use horoscopes.
The indispensable thing though that you should keep in mind when using this kind of promotion is that you must keep it real. Do not tell anything to your consumers that isn't based on real scientific astrology due to the fact that marketing is not lying. Also, you must always remember to not tell your shoppers what you think they want to hear. People normally want to read horoscopes for the simple reason that they want to hear something that they do not know yet.
And since you are going to embroider these readings to promotional products, you ought to keep the forecast short as it might crowd the items too much. Also, the star of the corporate giveaway must still be your company name and logo, not the other way around. Also, you got to think hard what promo supplies to use for this kind of business promotion. This is because some custom printed products just won't fit in the idea. For example, how can you possibly apply this concept to pens?
In sum, all you have to do if you want to use astrology and horoscopes in your 2011 sales is to-research, do and keep it simple, and you will doubtlessly be on your way to success.
About the Author:
Amelie Levou is a content writer for Promotional Towels and Promotional Sweater Vests.
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1 comment:
Its very interesting and good, thanks to share this stuff with us.
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