Thursday, February 17, 2011

The Success of Ray Ban

By Ewan Warner

With the popularity seemingly increasing all over the world, a number of celebrities can be seen sporting Ray Ban sunglasses, regardless of whether they have been sponsored to do so or not. Ray Ban has become one of the worlds most sought after brands thanks to their effortless style.

High profile celebrities always need to be at the height of fashion, from their shoes right up to their sunglasses. Wearing the right sunglasses with the right outfit will make the difference between a good look and a great look and not all celebrities are able to pull it off. However the most popular and stylish celebrities are all seen wearing Ray Ban sunglasses frequently thanks to their effortless style.

The desirability of a pair of Ray Ban sunglasses is only growing, not only are celebrities constantly seen wearing them but now politicians are getting in on the act. Barack Obama has been seen regularly wearing the sunglasses to official events.

While the brand is often referred to as the "man's brand" a number of high profile women have been known to where a pair of Ray Ban sunglasses on occasion, including none other than Kirsten Dunst, Sienna Miller and Angelina Jolie.

There are a number of good looking young influential males that are starting to pick up the trend too, with young actors and artists helping to expose the brand to a younger audience. The Jonas Brothers and Zac Efron are regularly seen wearing Ray Ban Sunglasses.

However not all celebrities have the same impact, and Ray Ban do a great job and choosing only the right celebrities to endorse their sunglasses, keeping the trends and styles running through from their production line all the way down to who wears the products. However, with the desirability factor of Ray Ban sunglasses, it's no surprise to see that even celebrities want to be seen wearing them.

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