Day in and day out persuasion is all around us. Hungry? Restaurant owners will step up to the plate to tell you to come and eat at their place. Feel like being entertained? No difficulty, new movies will ask you to come and watch them. There is so much persuasion going on all around us that it's easy to not even notice it.
There is a Psychology at work here where people are directed to accepting new attitudes or ideas or even actions that the art of persuasion obliges them to.
There are some clear techniques that the Psychology of Persuasion employs. Here is a list of them:
* Create a need: when you do this, or when you add to an already existing need a new twist, you are using some basic psychology by getting to people's want for love or security or respect of self-fulfillment.
* Appeal to social needs: Another good persuasion technique. Here the appeal is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the idea is that the average viewer will feel like being that famous person by buying that product. TV commercials have made excellent use of the psychology of persuasion.
o Applying loaded words/images: when you do this, you employ nothing but positive words or images to endorse your products.
These specific techniques are utilized in the Psychology of Persuasion in order to influence the way people think and act. The word "psychology" derived from a Greek word meaning "study of the soul." As such, there is a subdivision of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an concurrence between those who persuade and those who are persuaded.
Most people are on the look-out for experiences that match their expectations. If the expectations are mutual between the persuader and the persuaded, a excellent thing happens: customers are told to purchase good products and sales people make good on their quota for sales.
This kind of psychology is also employed as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can welcome how applying these techniques are all in the realm of what is practical and even reasonable.
Even everyday life can utilize this kind of persuasion. This happens when certain stimuli cause us to react in certain specific ways. This way others can be talked into adopting ideas or even actions in everyday life. There is, however, a hazard in having this kind of manipulation be used by those who will try to deceive you. But if you understand the Psychology of Persuasion, you can protect yourself from this kind of manipulation.
There is a Psychology at work here where people are directed to accepting new attitudes or ideas or even actions that the art of persuasion obliges them to.
There are some clear techniques that the Psychology of Persuasion employs. Here is a list of them:
* Create a need: when you do this, or when you add to an already existing need a new twist, you are using some basic psychology by getting to people's want for love or security or respect of self-fulfillment.
* Appeal to social needs: Another good persuasion technique. Here the appeal is to your prospect becoming popular or famous or like other people. When TV commercials feature famous people endorsing a product, the idea is that the average viewer will feel like being that famous person by buying that product. TV commercials have made excellent use of the psychology of persuasion.
o Applying loaded words/images: when you do this, you employ nothing but positive words or images to endorse your products.
These specific techniques are utilized in the Psychology of Persuasion in order to influence the way people think and act. The word "psychology" derived from a Greek word meaning "study of the soul." As such, there is a subdivision of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an concurrence between those who persuade and those who are persuaded.
Most people are on the look-out for experiences that match their expectations. If the expectations are mutual between the persuader and the persuaded, a excellent thing happens: customers are told to purchase good products and sales people make good on their quota for sales.
This kind of psychology is also employed as a main persuasion technique by politicians, corporate bosses, and even ministers of different churches. Even non-experts can welcome how applying these techniques are all in the realm of what is practical and even reasonable.
Even everyday life can utilize this kind of persuasion. This happens when certain stimuli cause us to react in certain specific ways. This way others can be talked into adopting ideas or even actions in everyday life. There is, however, a hazard in having this kind of manipulation be used by those who will try to deceive you. But if you understand the Psychology of Persuasion, you can protect yourself from this kind of manipulation.
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