Monday, March 28, 2011

3 Essential Reasons to Use Twitter for Online Marketing

By Bradley Greene

Twitter has turn into an essential tool for on-line companies nowadays because of its efficiency relating to reaching out to a target audience. Within the following article we shall be looking into 3 reasons why your online business should be utilizing Twitter.

Perhaps the biggest benefit from using Twitter is the way it gives you the ability to have a direct conversation with your audience. It gives you a way to start a direct conversation with individual or groups of sales prospects. While you shouldn't get into anybody's face, you can definitely reach out by retweeting tweets and responding to inquiries and questions. It is the real time response that makes it worthwhile. You are literally able to have one on one talks with buyers and develop your relationship with them. Before Twitter was invented online companies had to work much harder to talk with their target audiences. But now with Twitter coming out, it's definitely become really easy. If you don't take advantage of this program you will absolutely miss out on something important.

One big benefit for businesses that use Twitter is the ability to manage your online reputation. Twitter has become a centralized channel where news and information breaks real quick. If your news is huge it will be passed around and can quickly become sensationalized because of just how many people there are to pick up on it and retweet it. Twitter is great for real time spying on your company and brand and finding out what your reputation is and what people are saying about you. If someone has had a bad experience with you or what you are selling it is highly likely that they will talk about it on Twitter. This affords you the opportunity to work out the issue with those people and to keep up communications with them. Don't ever forget that Twitter is a social place where honesty and transparency are great things.

You can use Twitter for social means which helps people associate a personality with your company. This makes it easy for you to ask any questions that you may have to other qualified experts, giving you a better insight into the whole issue. It's like having a real expert bank at your finger tips, where you can not only create relationships but also leverage them when needed. No matter what kind of questions you might have, asking them to Twitter gives you a great opportunity to get the answers you are looking for. This is a fantastic way to learn from the best minds in your industry.

In conclusion, Twitter is a great platform for growing your business. Reaching out to the right people at the right time is the best way to ensure that your business will make money. You can do this quickly and easily with Twitter because it gives you easy access to a variety of micro niches which means it will be easier for you to build your company.

About the Author:

No comments: