Tuesday, March 22, 2011

The Benefits of Creating a Unique Selling Proposition

By Hardi Stefan Descher

It doesn't so much matter what you choose to sell over the internet or how you choose to sell it; what matters the most is how well you are able to outshine your competition. You can do this with a unique selling position--the creation of which should never be ignored. There are lots of ways that a USP can help you: it gives you the ability to innovate and compete with yourself while simultaneously offering potential clients a reason to buy from you. It isn't hard to come up with a USP--it's easier than creating the product itself. Simply focus on what you like about your product and figure out a way to improve the stuff you don't like as much.

Help Customers Save Money: Figuring out how to save money for others with your product will help you figure out your USP. This works in every niche (pretty much) and with just about every product. If your USP can convince your clients that your customers will save more money with you than with your competition, it's the one you want to go with. Do not make the mistake of creating a cheap product, though: have some real balance.

List Out the Benefits: Identifying your product's USP is all about knowing your product perfectly. No matter what your product might be, first work on your USP by making a list of all of the benefits that you offer with your product. List out these benefits on a piece of paper and sort them out so that you get closer to the biggest benefit. Then once you've got that done, mark out the benefits that aren't that big. This will lead you to the major advantage that your product gives your customers, which can turn out to be your USP - as simple as that. Don't really rush into this; try to look at the product from all angles so that you have a really firm grasp on your benefits.

Offer Top Quality Customer Service - You may not realize this, but having prompt and truly helpful customer service can be your business's USP. Many companies have built impressive reputations on the way they serve and respond to customers on a daily basis. There's no better way to expand your business and have your present customers recommend you to others than to respond to questions and issues as quickly as you can. That's why you should never skimp on offering the best customer service you can.

To conclude, from this article, you can clearly see just how important it is to develop your own USP if you want to keep moving ahead of your competition. If you can't get people to buy what it is that you have to offer, and convince them to buy from you, the competition is going to do it for you. This is exactly why it is important to pinpoint your USP as quickly as possible if you have not yet already done so. If you are just starting your company, it's easier because your target market doesn't yet know you and that means that it will be easier for you to build your USP and create a position for yourself in the market.

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