Friday, March 18, 2011

Discover The Best SEO Strategy For New Websites

By Reed Slidell

What makes an effective SEO strategy for a newly created website? The answer is a simple one: it is all about the basics that the major search engine optimization specialists have been advocating and practicing all along. And do not worry too much when you hear about the latest algorithm changes of the top search engines. Because the following steps still work like a charm.

Keyword research is very important.

When you want to be found in the search results, then your SEO process should begin with a keyword research. It is not actually your planned website that you need to analyze to let you know where to start with your keyword selection, but the market you are targeting for it. For example, if your website will be presenting content about dog care, your keywords might be 'dog training', 'house training', 'dog health', 'dog food', and similar words or topics.

Choose the best domain name.

There are two popular ways in choosing a domain name, it is really based on your preference. The first one is using the keyword that you have picked to optimize your website with. The only problem with this is often the domain name would already be taken due to the popularity of most high level keywords. The next option is to use your own company or brand name. If your name is unique then chances are the domain name is still available. Whichever you choose, always go for a short and easy to remember domain. A search engine optimisation Toowoomba can help you choose the best domain.

Keyword placement

Your SEO strategy should include knowing where to best place your keywords in your website. This is often called on page optimization although there is more to it than just keyword placement. One good practice is to put your major keyword in the title tag. If you do your own little experiment, you will notice that optimizing the title tag alone can help you rank better in the search results. Another good practice is to distribute your keyword at least a couple of times within the text body. Just remember to not overdue it or your article or web copy will read like spam. Other great placements would be the meta description, image alt tag, and also the post tags.

Install Google Analytics

It is often hard to evaluate the success of something if you cannot measure it. And that is where Google Analytics can help you. Basically it will give you reports on the number of visits your website is getting per day, including the key phrases people are using to find your site, and also which of your web pages are most popular. From these reports you will know where you need to improve and what keywords you should include in your search engine optimization. Of course you can always use other analytics software or services, but the important thing is you should use one.

These are some of the basic steps that you should include in your own SEO strategy when you are creating a new website. And since no two websites or online businesses are the same, you are expected to make your own changes or additions to these processes. Get the services of a good web design Toowoomba company to make site creation and SEO a lot easier for you.

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