Saturday, April 2, 2011

3 Simple Techniques to Repurpose Your Content

By Diane Hernandez

Writing and distributing articles for the aim of added publicity in goal markets is frequent practice amongst Internet marketers. Of course many entrepreneurs have failed to understand that these articles can be repurposed in an effort to be useful to them in several ways. In case you're looking for ways to leverage the power of your current articles, this is the best way to do that. One of many predominant advantages of re-purposing your content is that you simply're in a position to achieve rather a lot for a lot less. You can repurpose your articles easily with these three methods. This info can help your blog or website if you are attempting to drive increased hits to a page that targets a keyword as obscure as "clarisonic brush head buy" or a YouTube video about "cosmetics."

1. Syndicate your articles on other websites. Webmasters are always looking for fresh content to publish on their sites. Why not utilize the power of RSS to help spread your content on other sites and reach out to a newer audience? It's a win-win situation here because the webmasters get the content they want and you get the exposure. You can make a request for them to post the RSS feed of your articles on their blog and your articles will be seen in an instant. The greatest thing about this strategy is that you still control all of your articles, which makes the deal sweeter.

2) You have to publish your content on your own site! Do you have any notion of how many people you can get to your site through your articles alone? Search engines want fresh content all the time and when they discover it on your site, they will rank it better and index it faster. Submitting your articles to directories works great but at the same time, it's important to add more value to your own site. By doing this regularly, you will be able to turn it into an authority site which the search engines adore.

Distribute online articles to print publications that cater to your target market. Very few who market online are taking advantage of this option for repurposing articles. But, this method is ingenious because it allows you to reach out to an offline market that would otherwise be ignored by your marketing efforts. For example, if you're in the "dog training" niche you can find targeted magazines in this area and send your articles to be re-printed in them. Of course in this instance it is best to rewrite the articles to look unique and be more appealing to the publication. Overall, using offline marketing can be a great way to make use of your existing articles.

Whatever types of articles you are choosing to repurpose the idea behind it says the same. If you're looking to grow and expand your Internet marketing business, this is an excellent way to expand your reach. You can expand your business this way without going too far off the beaten path. If you really want to get the most from your repurposing efforts, you're going to have to learn to think a little bit outside the box.

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