Tuesday, April 5, 2011

Effective Ways On How To Do Keyword Research

By Reed Slidell

What is the single most important process that you should be doing when you are trying to do search engine optimization on your website? It is how to do keyword research the right way. Because if you have the appropriate keywords then you can optimize your website with these and then later on expect to get as much traffic through the organic search results. Now this is something that every website owner or search engine optimization specialist should aim for.

There are many strategies when it comes to finding a set of keywords for any website. For instance, if you are going to survey some search engine specialists, then you will probably get a lot of answers and tips on how they are doing their own keyword research. They all have their own techniques and they would even swear to the effectiveness of their own strategies. It only goes to show that there are a lot of ways that you can use to help you find the appropriate keywords for your own purposes.

The following are a few of the suggestions on how to do keyword research the right way.

1. Look at your competition's keywords.

Take a look at your competitor's website's source code. Check if there are meta keywords that he placed there, and if yes, analyze if it is the main keywords that he is using to optimize his website. An hour of analyzing his website will show you if he is indeed using those keywords heavily. You can then say that you have hit a jackpot with this, because now you know some good keywords with which you can begin your very own research.

2. Use a keyword research tool.

You will really need a keyword research tool if you want to be more efficient with your search. Just read any review about all the keyword tools that are available today, just like with a Market Samurai review. This is important because it will give you a wider range of choices and results for the possible keywords that you can use for your own website.

3. Always keep your target market in mind.

Your keywords and the content of your website should go together. Because it does not make sense even if people are indeed searching for the keywords you have selected and yet when they finally land on your website, they realize it is not actually the thing that they are looking for. And so they either hit the back button in their web browsers or make another search. Your website should therefore have the right content that is supported only by your keywords. It should cater to the needs and wants of your target market.

There are many ways on how to do keyword research but these three suggestions here should be enough to get you started on the right path. It maybe quite tricky at first but later on researching for your keywords will come as a second nature to your search engine optimization.

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