Sunday, February 22, 2009

How To Use Video On The Web For Your Business

By Jerry Brown

In the last 12 months we have observed a massive surge in in the use of video on the web, so listen-up if you want to make your own great video wares to trade on the Internet - and you will increase your revenue even more if you can show people the methods they can employ to get what they want. Forget about trying to impress individuals and about trying to look good so be natural, be yourself, and show people how you resolved a problem in your own life. Then give your viewers hints for applying these lessons and schemes to their lives.

Concentrate on action and always think about action-about what you want your audience to do, building your video recording close to that action. As the Roman statesman Cato said, "Find the message first and the words will follow". Failure is the result of a deficiency of focus. To be effective - for individuals to remember your message-focus on a individual power point and present it as truthfully and as entertainingly as you can, rather than giving a series of issues in a single video recording product.

The power of structure is important start with a powerful, attention-grabbing lead, clearly stating your subject in the first minute. Use soft conversions to associate one section to another. In the commentary, use action verbs, changing them in a passive voice to active verbs but keep adjectives and adverbs to a minimum. Present viewers with a few suggestions to help them apply what they've learned to their life-time. Be yourself and use short phrases and sentences where feasible but if you get confused and you don't know what to say next, explain it the way you would to your best friend or better half.

Connect with your audience and roll everything in human terms-make it something your next-door neighbor can connect to, finishing with a healthy ending that reemphasizes your subject. When you have an idea for your video, you'll recognise it's the right one if you can respond "yes" to each of the following points:

You recognise this need to be done and you are the correct person to do it because you are competent to see the world from the point of view of your audience. you will know that the market you're targeting will understand the video. See if there are ways you can express the theme better in half the time and as Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away".

You will be convinced the theme will hold together from start to finish, moving smoothly with the video making sense as a whole instead of just as the sum of its parts and feel confident expression what I think is true, irrespective of what. Now you're ready to produce a great video product and as you produce your video, keep this checklist handy at all times. It will let you know what ingredients in your video recording product need more work, and it will let you know when your video recording is prepared to be shared and sold on the Internet.

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