As a real online business owner traffic is king. One of the best ways to get traffic to your web site and increase your sales is to get high search engine listings on Google, Yahoo or MSN. One concern many people who are starting a home-based business online have is about competing with larger web sites. They do not see how they can outrank the major web sites.
Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called "Thomas Jefferson Education." There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.
Do you realize the significance of this? It means most of the people searching for the book buy from us. Sometimes we have even received a higher ranking than the publisher of the book. Amazon ranks as well, but they only have used copies of the book, while we sell new copies.
My students ask me all the time "How does Google determine where I get ranked?" Nobody knows for sure because if they did, they can manipulate the listings and it will hurt Google?s business.
Because of this, it is very healthy to be skeptical to those who claim that they can teach you "all the secrets to getting high listings in the search engines." The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.
I am not saying that people are lying when they tell you this. There are certain fundamentals that will typically always hold true. However, no one knows the specific components that you need to know in order to manipulate the rankings.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
The way Google uses back links is it looks at the incoming links to your website and the keywords used. If you have a link that says "From Caterpillar to Butterfly" and your web site has content about butterflies, Google will be able to determine that your website should be ranked for the keyword "butterfly."
Here is the question "how do you get backward links to your website?"
1. Reciprocal Links: This is where you ask someone to put a link to your web site. You in turn will put a link to their web site.
2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site. An example of a press release site is http://www.free-press-release.com/
3. Write an article: You can write an article about the topic that your web site is about with a link back to your website. You then want to submit it to the different article directories that are available online. Many ezine publishers and blog owners use content in these directories so you can get free links that way. You not only get the link from the directory, but you get the link from each site that uses your articles as well. One of the best directories is http://ezinearticles.com/
In my opinion, the simplest way to create backward links for your website is to use articles. If you write a single article, about 300 to 400 words and submit it to 10 article directories, you should have backward links for your web site within a short period of time, which is exactly what a real online business needs.
Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called "Thomas Jefferson Education." There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.
Do you realize the significance of this? It means most of the people searching for the book buy from us. Sometimes we have even received a higher ranking than the publisher of the book. Amazon ranks as well, but they only have used copies of the book, while we sell new copies.
My students ask me all the time "How does Google determine where I get ranked?" Nobody knows for sure because if they did, they can manipulate the listings and it will hurt Google?s business.
Because of this, it is very healthy to be skeptical to those who claim that they can teach you "all the secrets to getting high listings in the search engines." The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.
I am not saying that people are lying when they tell you this. There are certain fundamentals that will typically always hold true. However, no one knows the specific components that you need to know in order to manipulate the rankings.
So what are the fundamentals to getting high search engine placements for your selling information business? One of the main fundamentals is the amount of backward links you have to your website. These are links that other websites have that lead their visitors to your web site when they click on it.
The way Google uses back links is it looks at the incoming links to your website and the keywords used. If you have a link that says "From Caterpillar to Butterfly" and your web site has content about butterflies, Google will be able to determine that your website should be ranked for the keyword "butterfly."
Here is the question "how do you get backward links to your website?"
1. Reciprocal Links: This is where you ask someone to put a link to your web site. You in turn will put a link to their web site.
2. Write a press release: You can write a press release and submit it online about your company. You need to include a link to your website to get any benefit. If a news website uses your release, they will publish it along with a link back to your web site. An example of a press release site is http://www.free-press-release.com/
3. Write an article: You can write an article about the topic that your web site is about with a link back to your website. You then want to submit it to the different article directories that are available online. Many ezine publishers and blog owners use content in these directories so you can get free links that way. You not only get the link from the directory, but you get the link from each site that uses your articles as well. One of the best directories is http://ezinearticles.com/
In my opinion, the simplest way to create backward links for your website is to use articles. If you write a single article, about 300 to 400 words and submit it to 10 article directories, you should have backward links for your web site within a short period of time, which is exactly what a real online business needs.
About the Author:
Stephen Beck enjoys teaching people how to start an ebook business. Go grab Stephen's 3 free videos at http://www.8weekstoprofits.com so you can begin your ebook business now.
Posts
No comments:
Post a Comment