Let me ask you this, regarding your web browsing habit. What is the average length of time that you stay on any website before you move on to the next? You will be surprised that generally, people spend less than four minutes on any website especially if it's the first time that they have been there. Perhaps that is why it is called web browsing in the first place. But this is not a good news if your into internet marketing or making money online especially if your goal is to start a list building campaign.
The most important thing to remember is that every visitor to your site, no matter how long or how short his stay can be, is a potential customer or client and therefore it is always a priority to get them interested enough for them to give you their contact details. But everybody knows it is easier said than done when it comes to enticing people to give their email address. For this reason I have listed three effective ways to a good list building strategy.
1. Offer an ebook
White papers are like authoritative reports and can be quite technical. These are especially effective for people who are really looking for a specific type of information. For example, if someone wants to learn about the latest advancements in car safety technologies, a car dealer website can possibly offer a white paper about that topic. Of course people need to sign up to get that white paper for free.
2. Offer a free product
Ebooks have long been a popular free product offered by internet marketers. They are generally easier to create and also very easy to distribute. Create one useful ebook and you can create a buzz word for your business. People who have benefited from any ebook generally spread the word all over the internet. A how-to-guide in the form of an ebook is quite popular with everybody. If you are in the jewelry business, you can probably offer an ebook on how to better appraise a certain type of gem.
3. Offer a discount
You can tie up with third-party companies or websites in offering a discount on a specific product or service. Coupons are also popular like the ones used when signing up for a hosting package or getting a new domain.
The most important thing to remember is that every visitor to your site, no matter how long or how short his stay can be, is a potential customer or client and therefore it is always a priority to get them interested enough for them to give you their contact details. But everybody knows it is easier said than done when it comes to enticing people to give their email address. For this reason I have listed three effective ways to a good list building strategy.
1. Offer an ebook
White papers are like authoritative reports and can be quite technical. These are especially effective for people who are really looking for a specific type of information. For example, if someone wants to learn about the latest advancements in car safety technologies, a car dealer website can possibly offer a white paper about that topic. Of course people need to sign up to get that white paper for free.
2. Offer a free product
Ebooks have long been a popular free product offered by internet marketers. They are generally easier to create and also very easy to distribute. Create one useful ebook and you can create a buzz word for your business. People who have benefited from any ebook generally spread the word all over the internet. A how-to-guide in the form of an ebook is quite popular with everybody. If you are in the jewelry business, you can probably offer an ebook on how to better appraise a certain type of gem.
3. Offer a discount
You can tie up with third-party companies or websites in offering a discount on a specific product or service. Coupons are also popular like the ones used when signing up for a hosting package or getting a new domain.
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