Wednesday, September 9, 2009

Advantages of Video Marketing

By Ravi Kuwadia

In last ten years or so the number of websites has grown rapidly on the Internet. With the increasingly rapid growth of websites on the Internet there is also a need for marketing of these websites in an effective and professional manner.

In the beginning, most website owners would rely on articles and textual marketing for promotion. However, with the advent of new Internet tools and the rise in technology, more and more site owners today rely on video marketing more than anything else. So let's read more about video marketing.

The biggest benefit of video marketing is that the targeted user does not need to go through the entire article in details. In stead, in video marketing, the user simply has to sit through a visual that is mostly engaging. There are so many video marketing sites on the Internet today and most of these sites can link the video viewers to the original websites and hence boosting the traffic of these websites.

Video marketing has been around for 2-3 years now. However, it's only recently that the web users and Internet advertisers have started taking notice of it. Everybody seems to have risen to the realization that a video, if well made, significantly enhances the chances of website success. One important thing to keep in mind when submitting a video is that a content agreement must be established between the creator and the uploading site.

Video marketing has come into use since 2007. But there are people who still stick onto their old marketing Techniques. It is important to not that video marketing is more effective. Still has to adhere to the rules and regulations of the service provider taking into consideration the target audience to whom it should reach correctly.

Video marketing comes in two varieties. You have short videos and long videos. The short videos which are of shorter duration runs for just one or two minutes that gives a brief introduction to the website. The longer videos help the customers to understand the procedures and gives guidelines as how to navigate through the website.

Vide marketing results are instant. Taking the example of SEO marketing, you must wait for the initial period of a few weeks before even the very best of your articles can start getting some visitors. However, in video marketing the response is immediate. A video leaves instant impression on viewers' mind and it spreads at the same pace too.

There are a lot of sites providing templates of videos. These are very helpful for a fresher to create one on his own and also help to save a lot of time.

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