Business postcards and business cards allow small businesses to reach out to the community and expand their horizons. Both are inexpensive but effective ways to bolster your company's exposure and brand identity, but they each send a distinct message to consumers. So before deciding whether to distribute business postcards or business cards, it is important to understand which makes more of an impact.
Direct mail marketing has an approach that is different from those that you will normally use when you are planning a poster printing campaign. The emphasis in a direct mail campaign is placed on a personal marketing connection between you and your potential client is a must when you are planning to use business postcard printing materials.
Both cards play integral roles in an effective business strategy, but to maximize their impact, you need to know when and to use them.
Invite people to events. When the company is cooking up some gimmicks and other types of events where they want the participation of their clients, postcards can also be used. You must make the invitation exciting so that people will look forward to attending the set date.
Another thing, only use high quality images when you are creating your postcards. The standard image resolution that you should be using is 300 dpi. Images on a lower resolution will only result in your pictures having blurred or fuzzy details. You will lose the crispness of your image and effectively dulling the potential effect that you can have.
Another important part of the postcard design in the headline of your postcards. Just like the images that you use, the headline that you use should be able to attract attention as well. Depending on your purpose, there are a couple of ways that you can make your headline stand out. Some of the more conventional ways are increasing the font size and using a high contrast of colors.
Also, you should make the experience of reading your postcard worth your potential customer's time. Offer a promo or a special discount so that your customer can feel that he or she gained something from reading your marketing material. Special offers also help in your advertising campaigns since offering customer's value for their money is a proven thing that will arouse the interest of many.
The one thing that you must not forget to include is your contact information. Whatever your preferred way of making your customers contact you is, you must include it in your design. Phone numbers, e-mail addresses and websites should be automatic. Including a toll free number also works. Remember not to make it difficult for the customer to contact you. Make it as easy as possible so that they can get back to you again and again.
Direct mail marketing has an approach that is different from those that you will normally use when you are planning a poster printing campaign. The emphasis in a direct mail campaign is placed on a personal marketing connection between you and your potential client is a must when you are planning to use business postcard printing materials.
Both cards play integral roles in an effective business strategy, but to maximize their impact, you need to know when and to use them.
Invite people to events. When the company is cooking up some gimmicks and other types of events where they want the participation of their clients, postcards can also be used. You must make the invitation exciting so that people will look forward to attending the set date.
Another thing, only use high quality images when you are creating your postcards. The standard image resolution that you should be using is 300 dpi. Images on a lower resolution will only result in your pictures having blurred or fuzzy details. You will lose the crispness of your image and effectively dulling the potential effect that you can have.
Another important part of the postcard design in the headline of your postcards. Just like the images that you use, the headline that you use should be able to attract attention as well. Depending on your purpose, there are a couple of ways that you can make your headline stand out. Some of the more conventional ways are increasing the font size and using a high contrast of colors.
Also, you should make the experience of reading your postcard worth your potential customer's time. Offer a promo or a special discount so that your customer can feel that he or she gained something from reading your marketing material. Special offers also help in your advertising campaigns since offering customer's value for their money is a proven thing that will arouse the interest of many.
The one thing that you must not forget to include is your contact information. Whatever your preferred way of making your customers contact you is, you must include it in your design. Phone numbers, e-mail addresses and websites should be automatic. Including a toll free number also works. Remember not to make it difficult for the customer to contact you. Make it as easy as possible so that they can get back to you again and again.
About the Author:
For the most up to date information aboutprinting services, this is the only resource you will ever need business postcards in miami lakes
Posts
No comments:
Post a Comment