Sunday, September 27, 2009

Finding More Clients Through Article Submission

By Tommy Leach

One trend that has been growing in recent years is article submission sites. These are popping up all over the place. They charge a small fee to the purchaser for the right to have their articles spread all over the place. This drives visitors to their website giving them more visibility and profitability.

What these articles try to do is called search engine optimization. With back links that go back to the original site they try to sell their products by making sure that they are first on a search engine.

The first person after the web site owner in this chain is the author of the articles. Someone has to write the millions of articles that are published every day.

After the articles are written they are purchased by the web site owner and the copyright resorts to them. Many of these articles are similar but that doesn't matter because they are going to different services.

After the articles are sold the owner takes a batch to a web site that will put them on different servers. This article submission service agrees to put the material on a many services as the owner has paid for.

When the articles are given to the article submitter they are supposed to have the proper words that people would use to search for that particular subject. These SEO words have to be in the article in such a way that they will look natural and lead the person reading to want to look at the web site that they came from.

What the article is intended for is to drive traffic, yes, but also to keep it coming. The article has to naturally make people want to see what is going on at the site and then want to purchase the product. This is termed organic traffic. It is called such because it comes to the site without there being any false shoring up. It is a natural phenomenon rather than an artificial one.

Most articles will die after a while. They will have done the maximum amount of damage that they can have been expected to do.

Most of the writers for these articles are paid very little and they make their money by producing the writing in great bulk. Some firms may have many writers whom they employ across the internet for less than a penny per word written. This allows the owner to maximize their profit.

The fact is that this process is part and parcel with the American dream. It was small entrepreneurs who started this venture because they found it difficult to compete with web sites that were bigger and better funded. This has allowed them to create a niche for consumers to find them.

The smaller web sites now have a voice on the very congested world wide web. They can use the article submitters and have a better chance of getting their message out to a greater number of people. With the amount of services offered on the web today it is very difficult to be different, but the different article writers and submitters out there are trying to make sure that every small player has a voice also.

About the Author:

No comments: