Web development and maintenance costs can be exorbitant for smaller websites. It is difficult for website owners to pay for the maintenance of highly ranked, Google compliant web pages and still make a decent profit. In many cases, these owners are business focused without the technical know how to understand their developers' recommendations for the best methods of search engine optimization. Because of this, some developers are able to exploit their clients' lack of technical acumen by overcharging for unnecessary services.
For years, since 1998, debates have raged over the self-appointed international standards organization called W3C that attempts to set internet construction standards for the industry. This group of about 356 high-power organizations has attempted to claim that all materials on the internet must meet certain formats and styles to ensure compatibility and uniformity of constructions between sites. When coding is created in W3C standards, the Website is called validated by this self-appointed Internet group.
A recent storm developed against the W3C after it was determined that they were black-balling various computer languages because they deemed them to be inappropriate for use in web site development. There were even untruths about Google actually favoring W3C compatible pages in their search ranking algorithms. In the over 200 pieces of data that Google uses for their ranking engine, not one of them relates to W3C page validation.
Google is not concerned with page validations, or pages being created in strict W3C compliance, and no extra ranking credits are given to the sites that spend up to 20% more time in creation to ensure a strict validation. In other words, the businesses that are paying more money for their W3C validated pages are not receiving any enhanced benefits from this extra layout of cash. User traffic does not increase, and Google does not give a better page ranking for efforts at uniform coding.
Matt Cutts is known in the industry as being one of the leaders at the Google Search Quality group specializing in techniques for search engine optimization. He states that since the Google search bots have to be able to index all web pages and most of those pages are NOT W3C compliant, the search bots do not take into account any web page's W3C compliance when determining search rankings. Ultimately there is no reason to pay extra development dollars for W3C compliance.
For years, since 1998, debates have raged over the self-appointed international standards organization called W3C that attempts to set internet construction standards for the industry. This group of about 356 high-power organizations has attempted to claim that all materials on the internet must meet certain formats and styles to ensure compatibility and uniformity of constructions between sites. When coding is created in W3C standards, the Website is called validated by this self-appointed Internet group.
A recent storm developed against the W3C after it was determined that they were black-balling various computer languages because they deemed them to be inappropriate for use in web site development. There were even untruths about Google actually favoring W3C compatible pages in their search ranking algorithms. In the over 200 pieces of data that Google uses for their ranking engine, not one of them relates to W3C page validation.
Google is not concerned with page validations, or pages being created in strict W3C compliance, and no extra ranking credits are given to the sites that spend up to 20% more time in creation to ensure a strict validation. In other words, the businesses that are paying more money for their W3C validated pages are not receiving any enhanced benefits from this extra layout of cash. User traffic does not increase, and Google does not give a better page ranking for efforts at uniform coding.
Matt Cutts is known in the industry as being one of the leaders at the Google Search Quality group specializing in techniques for search engine optimization. He states that since the Google search bots have to be able to index all web pages and most of those pages are NOT W3C compliant, the search bots do not take into account any web page's W3C compliance when determining search rankings. Ultimately there is no reason to pay extra development dollars for W3C compliance.
About the Author:
With more than a decade's experience in SEO, Dejan SEO is on the very top of the link building and search engine optimization business.
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