Are you looking for a fast and easy way to achieve top rankings for your website? Many people are in search of the quickest means to ranking well on search engines. Not to long ago I was working with a client on applying some SEO techniques. I started with a focus on on-page optimization and then migrated towards off page optimization in an effort to generated inbound links to their website.
Off page optimization is all about building your web site's popularity. Google measures this by applying their algorithm and rewarding you with a Google Page Rank. Once your page has Google PR, it can easily be compared with other pages in the same genre. This is especially true with new sites or pages that have very little history associated with them.
When evaluating a web site I'm always sure to evaluate the content of the site. All content should be designed for the browser and then considered appropriate for search engine spiders. After validating the link structure of the web site and checking to make sure that pages load quickly, it's time to focus on link building.
A great way to build one way links is with directory submissions. The process is simple. All you need to do is to find directories related to your web site niche. There are many directories available and services that can submit your website automatically for review. We decided to use such a service to take the manual labor out of directory submission and target more than three hundred web sites.
In as little as forty eight hours of the website being submitted through an automated submission service, rankings for particular keywords were negatively impacted and significantly. We lost anywhere from ten to thirty spots on search engine rankings. One might be able to argue that the auto submission was not detectable and therefore could not have had this effect. I disagree as there were no other factors related to SEO that we were working on at the time.
The team was not working on any other form of link building and as a result, what happened seems to be directly related to the automatic submission service. The challenge with these types of services is that you really can't tell what type of activity they are engaged in when submitting to directories. All that I know for sure is that our rankings dropped significantly after the submission date.
If you are familiar with search engine optimization and building links to improve your search engine ranking, be cautious of automatic submission services. Whether it be for search engine submission or directory submission, you can damage your current rankings. Major search engines seem to be catching on to automatic submission sites and are having an impact on results. I still encourage you to submit your website to a small number of choice directories but do it one site at a time.
Off page optimization is all about building your web site's popularity. Google measures this by applying their algorithm and rewarding you with a Google Page Rank. Once your page has Google PR, it can easily be compared with other pages in the same genre. This is especially true with new sites or pages that have very little history associated with them.
When evaluating a web site I'm always sure to evaluate the content of the site. All content should be designed for the browser and then considered appropriate for search engine spiders. After validating the link structure of the web site and checking to make sure that pages load quickly, it's time to focus on link building.
A great way to build one way links is with directory submissions. The process is simple. All you need to do is to find directories related to your web site niche. There are many directories available and services that can submit your website automatically for review. We decided to use such a service to take the manual labor out of directory submission and target more than three hundred web sites.
In as little as forty eight hours of the website being submitted through an automated submission service, rankings for particular keywords were negatively impacted and significantly. We lost anywhere from ten to thirty spots on search engine rankings. One might be able to argue that the auto submission was not detectable and therefore could not have had this effect. I disagree as there were no other factors related to SEO that we were working on at the time.
The team was not working on any other form of link building and as a result, what happened seems to be directly related to the automatic submission service. The challenge with these types of services is that you really can't tell what type of activity they are engaged in when submitting to directories. All that I know for sure is that our rankings dropped significantly after the submission date.
If you are familiar with search engine optimization and building links to improve your search engine ranking, be cautious of automatic submission services. Whether it be for search engine submission or directory submission, you can damage your current rankings. Major search engines seem to be catching on to automatic submission sites and are having an impact on results. I still encourage you to submit your website to a small number of choice directories but do it one site at a time.
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