Sunday, February 27, 2011

Adwords Mistakes - How To Avoid Them

By Brad Cunningham

Google AdWords has loads of potential in the case of driving targeted traffic. There's a reporting time lag for site visitors numbers with Adwords, but as soon as a marketing campaign is made stay then impressions will start occurring instantly depending on your ad position. But, very many businesses and people discover it's simpler said than done. Maybe the worst thing you may do is attempt to use it without having realized how you can do it as well as different preparatory tasks. There are positively some expensive mistakes it would be best to keep away from with Adwords, and that is what we will speak about on this article. Whether your PPC campaigns target more targeted keyphrases like "reviews on celtrixa" or heavily searched keyphrases like "weight loss," you'll find the following methods to be indispensible.

The first AdWords mistake is ignoring what successful advertisers do in their practices. If you're wondering how to find your competitors, that's easy; you will discover them when you're doing market research at Google - they'll be on the right side. We recommend avoiding the blatant copying of other ads because it's counter-productive; instead, study the best ads and emulate them - try to understand what's going on. But when you study your competitors, you'll come to realize certain things that you can include in your campaign to make it successful. You can easily determine which ads are doing well, making money, by observing them over time; and any ad that is still in the show after about a month is definitely making that marketer money. Make a swap file of these ads and study them to find out what's making them tick. Learn to adapt from these ads so that you can create better ads that are actually profitable. Imagine having the ability to write terrific ads that convert well; doesn't that appeal to you?

Negative keywords - understand them and use them to the fullest; and failing to do either is only your own fault and will cost you money. These special keywords are so useful, and they are your friend, that it's simply beyond us why anyone would not want to use them. Perhaps the final result of either having too few, or no, negative keywords is that your Quality Score will drop, and nothing good ever comes from that. When you start to use negative keywords in your campaigns while creating the keyword lists, you'll see lower ad costs. No need to mention how desirable ultra highly targeted traffic is, and that's what you can achieve by using negatives. The instructions with all PPC platforms is highly intuitive and really easy to use. What you will be effectively doing is preventing people who are "not" in your market from seeing your ads. Your raw keyword lists will very likely contain many possible negative keywords. Remove all these keywords using this feature so that your campaign gets more refined, which will obviously lead to better conversions.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they'll have different keywords. The searcher, and Google, wants to see something completely related to the keywords they used in their search. Then when they click through on your PPC ad, they are expecting to find more relevant information. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. So don't make the mistake of sending the traffic directly to your homepage. But instead create a landing page that directly co-relates with your ad copy.

But you can't worry too much about mistakes because everyone has made their fair share of AdWords mistakes. This is because AdWords has a learning curve, and there's no way around it but to take action and learn from your mistakes.

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