Sunday, February 27, 2011

Why You Should Spread The Word About Your Business Services

By Thomas Barnes

Promoting an online business that offers a service has parallels with product businesses, but there are significant differences. A lot of online services will look at what is needed and then produce a quote for the job.

But the interesting aspect many people experience is there can sometimes be lingering thoughts after the quote is given. Your thoughts can often play tricks on you after the fact; questions and doubts about different things. Should you have quoted a higher price? Was it too low or too high, etc. Could you have gotten more and would it have been worth it? With many services, there are unknown and unforeseen events that will cause more work for the provider. So let's take a look at this important area of your service business.

All right, this particular model is all about performing some kind of service for your clients. So there is something very important and critical we would like to point out.

You do much more than sell a service; you offer valuable benefits to the businesses of your clients. There is a huge distinction that really is glaring if you can see it. People tend to hold and view benefits they are aware of in a much completely different light. The word, service, has nothing special when you hear it - that is an important thing to keep in mind. We all get services of one kind every day, and once again no unique feelings about it. So what you should do is utilize the strength of market positiioning; you do not provide a service - you give people benefits.

Let me ask... are you really conscious of your true value; how much your benefits are worth? Do you have a clear understanding of how beneficial your particular service is worth as performed by you? This area is one where so many people can have a tough time, and very often people undervalue their worth.

The the greater part of service providers reflect people in general due to the fact what the providers do is grossly underestimate their real worth. Of course you ought to be as objective as you can in this area. If you are fairly inexperienced, then you need to charge accordingly. If you're a little stuck about the way to approach this, then a great place is by going to Google. You may have to shop around, but simply browse on your service keywords and look at others who offer similar services as you. Of course that will provide you with a real world idea of what people are charging.

One area you want to always steer clear of is the negotiating or "haggling over price" conversation. That is where people will want to take advantage of you as much as possible. Even if you clearly state your fees on your site, you will find people who will want to get you to come down as much as possible. The reason you should not engage in this destructive behavior is because it creates a perception that you do not value your work or yourself. Once a person senses they have a foot in that door, then our experience has shown that things tend to get worse from that point on.

About the Author:

No comments: