Saturday, March 12, 2011

SEO For Beginners - What You Need To Know

By Reed Slidell

If you're planning to launch a website, you need to get your head around SEO for beginners. This is because the best way for you to make sure your content gets found online is if you optimize your pages and related materials properly. Optimization can be condensed into three steps.

#1- Spare an hour or two for keyword research.

Keywords are what search engine users use to locate information or products that they want to find in the internet. Researching for these is vital because you need to find out first and foremost if there are people searching for the topic that you plan to create a website about.

You don't stop at identifying if people are interested or not. What you need to do after this is to take out specific phrases that you can use for each of your pages. A reliable SEO guide will instruct you to go for phrases that have substantial monthly search volumes but have low competition.

When you're done with phrase identification, you can then pair up your pages with the phrases that you've picked. Every page should have no more than two keywords or phrases identified with it.

#2- Insert keywords in all the right places on your pages.

The true phase of optimization begins with putting the phrases from stage one into a couple of ideal spots in the site. As you may have already guessed, the title of the content and the body itself should carry the phrase. More than this though, take note that you should also insert them in the meta tags and title tag of the page that you are working to optimize.

Training guides tailored for SEO for beginners often miss mentioning that focusing on keyword density is no longer very critical. Don't fill your page content and tags with loads of key phrases. Doing this can only get your site in a bad light with search engines and you will fail to achieve any substantial results with this technique.

#3- Use similar keywords to optimize content that you plan to distribute.

You're still at the beginning with on page factors. What comes after this is the part where you need to optimize more content for publishing in other websites or web properties. Relevant content is commonly in the form of articles but you can also churn out videos. Several distribution services let you construct profiles and resource boxes that can carry live references to your website through which visitors can come through.

There are numerous sites that allow you to deliver content at no cost. These are the usual article directories and sharing sites for videos. Moreover, you can look for more means to publish them. One very good strategy is to network with people who are in your niche so you can guest post in their blogs. There are bloggers who really encourage this activity.

SEO for beginners is not so complicated at all. Follow this basic outline and you can already expect to see results in a short span of time. If you are really an expert in your topic, these three steps may be all you will ever need to get the ball rolling for you. Once SEO starts working, interested people will come to you and satisfied visitors will help get the word out about you.

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