Saturday, March 5, 2011

Tools To Avoid The Countrywide Do Not Call Registry

By Brian Learson

For triumphant real estate broker, there is nothing more aggravating or possibly injurious than violating the national Do Not Call Registry. This registry was produced to care for consumers from aggressive telemarketers and sales people, and much like the CanSpam act, it has done its job relatively well. Nevertheless, for small business people such as REALTORS, and real estate brokers, consistently read-through this registry ahead of making a phone call costs time, money and resources that are in rare supply.

Despite of the financial impact, it is the responsibility of REALTORS to uphold this law. Any documented violation of the DNC guideline can result in a swift and significant fine for the real estate agent. More notably, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.

Fortunately, if a REALTOR relies on cold calling prospects, or even expired MLS listing leads, there is an easy way to ensure compliance. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. Services like the automatically scrub their listings against the national Do Not Call registry before providing the information to the real estate agent. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.

It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. The types of tools and software vary and there is a variety of technology available. Therefore, as a real estate agent or small business professional, you should always look for services that include automated processes that address the legal limitation of prospecting such as the DNC registry or the CanSpam act.

As a sales person, the responsibility of maintaining compliance with this and other laws is a fundamental requirement of doing business in America.

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